Ingmar de Lange

Ingmar is an innovative brand strategist, passionately making brands better, more authentic and more effective. With more than 20 years of strategic experience and breakthrough thinking, he is a thought leader on building brands in the digital age.

In October 2022, Ingmar published his book Sterk Digitaal Merk (Strong Digital Brand): how to build a brand in this digital age. The book has been awarded Marketing Book of the Year by the PIM Marketing Literature Prize!

Ingmar helps brands with 5Ps: defining a brand’s Purpose, Positioning a brand, structuring brand Portfolios, developing brand Propositions and creating Promotional brand strategies.

To avoid deaths by Powerpoint, Ingmar directly brings his strategies to life with inspiring prototypes. Think of mockups for ads, apps, sites or realistic sketches of product and services. These can be easily shared within an organisation. And it's a simple and agile way to test a new strategy.

He already worked for 100+ brands in many industries, ranging from A brands to B2B brands, NGOs and startups.

Ingmar also lectures about Digital Brand Building at the leading Dutch marketing academies. Examples are Beeckestijn, EURIB, NIMA, VEA, Iris Academy, SRM and Nyenrode. His highly rated sessions focus on brand development, brand innovation, behavioural design and storytelling.