How do you reach the untapped potential of rural Indians?

There is no denying that India’s digital journey is one of exuberance. It has the world’s second largest internet population at 1.6 billion mobile users, which accounts for 78% of the total population. For most Indians, the Internet enabled smartphone would be their first computer, as well as their first private TV screen, their first portable music player and their …

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A Strong Brand Identity: What’s the big deal?

We are all loyal to certain brands. And we are all likely to be loyal to either Pepsi or Coca Cola when it comes to Soda brands. Pepsi ran a blind taste test challenge. Testers were invited to sip from two unmarked white cups and then asked to indicate their preference. Much to everyone’s surprise, the results actually leaned towards …

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Close the Consumer Loop through Retargeting

Does this sound familiar? You’re scrolling down your Instagram feed and you noticed you are being served an ad on a product you were just talking about? No coincidence on this, as this is an example of retargeting at work. Brands can now set up campaigns designed to follow their audience based on their interests, websites visited – or even …

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Live Streaming – The New Marketing Go-to

Covid-19 has impacted the world on a large scale, forcing brands to re-think their marketing strategy for consumers.Digital tools such as live-streaming and webinars have kept brands connected with their consumers during this time.. As a digital marketer myself, I have seen my luxury clients change the way they reach out to their consumers – specifically enabling e-commerce in China. …

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The Power of the Micro-Influencer

It was only yesterday I saw an influencer on Instagram wearing a brand I hadn’t heard of before. I went to the brands Instagram page instantly and within moments had purchased the exact same item the influencer was wearing. I can’t remember the last time I bought clothing from a retail outlet and not online.  We all know e-commerce had …

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