Live Streaming – The New Marketing Go-to

Covid-19 has impacted the world on a large scale, forcing brands to re-think their marketing strategy for consumers.Digital tools such as live-streaming and webinars have kept brands connected with their consumers during this time.. As a digital marketer myself, I have seen my luxury clients change the way they reach out to their consumers – specifically enabling e-commerce in China. …

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The Power of the Micro-Influencer

It was only yesterday I saw an influencer on Instagram wearing a brand I hadn’t heard of before. I went to the brands Instagram page instantly and within moments had purchased the exact same item the influencer was wearing. I can’t remember the last time I bought clothing from a retail outlet and not online.  We all know e-commerce had …

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