CLIENT OVERVIEW
Haati is a leading HR and hospitality consulting firm specialising in providing strategic guidance to C-suite executives and professionals. With a focus on delivering exceptional service, Haati aims to empower its clients to achieve their organisational goals and incorporate mindfulness into their niche training framework.
CHALLENGE
Haati's existing website was outdated and did not effectively communicate their unique value proposition. The site lacked clarity and consistency, making it difficult for potential clients to understand their services and offerings.
SOLUTION
To address these challenges, our marketing agency undertook a comprehensive rebranding and website development project for Haati. The key objectives were to:
Redefine the Brand Identity: We conducted in-depth research to understand Haati's core values, mission, and target audience. Based on these insights, we developed a new brand identity that reflected their expertise, professionalism, and commitment to delivering exceptional results.
Develop a Compelling Website: We designed a modern, user-friendly website that showcased Haati's services, case studies, and team members. The site was optimised for both desktop and mobile devices, ensuring a seamless user experience.
Target B2B2C Clients: We tailored the website's content and messaging to appeal to both B2B and B2C clients. This included highlighting the benefits of Haati's services for both C-suite executives and individual professionals.
Optimise for SEO: We implemented effective SEO strategies to improve Haati's website's visibility in search engine results. This involved optimising keywords, meta descriptions, and content to attract organic traffic.
RESULT
