CHALLENGE
Renowned songwriter/ producer/ remixer/ deejay Lem Springsteen from legendary house duo Mood II Swing approached us to optimize his social presence.
OBJECTIVE
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Create a new logo and brand identity
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Create a new YouTube page and organize his videos and playlists
RESULT
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Drawing from the essence of Lem Springsteen's profound musical journey, the logo encapsulates the elegance of simplicity, mirroring his understated yet bold presence in the music world.
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Utilizing a harmonious blend of gold, black, and white, the design radiates a premium and timeless appeal, reflecting Lem's indomitable spirit and commitment to his craft. The acronym L.E.M., symbolizing "Living Every Moment," is not just a nod to his name but an emblem of his vivacious spirit and ceaseless passion for music.
