CLIENT OVERVIEW

Singapore and the Netherlands celebrate 60 years of diplomacy, marking decades of collaboration across trade, innovation, and sustainability. The Dutch Embassy needed a bold visual identity to honor this milestone.

CHALLENGE

The logo had to tell a story—blending national symbols, colors, and heritage into a modern, elegant design that captured the strength of this partnership.

SOLUTION

• Balanced & Strong: Symmetry represents equal partnership.

• National Colors: Red, white, and blue ensure strong identity.

• Symbol of Unity: The orchid & tulip combined in a seamless design.

• Maritime Connection: The blue background reflects shared trade links.

RESULT

• A powerful, recognizable logo that honors the partnership

• Strong engagement across embassy channels

• Positive reception from government & business leaders

Conclusion

This project wasn’t just about a logo—it was about storytelling. Kingscom delivered a timeless identity that celebrates six decades of collaboration—and sets the stage for the next 60 years.